Commercialisation of a strategic government-owned military institute : a market orientated approach to the development of a marketing strategy for OTB test range
Thesis (MBA)--Stellenbosch University, 2005. === ENGLISH ABSTRACT: OTB, a Division of Denel, is a multi purpose test range specialising in the in-flight testing of guided missile systems and aircraft. Originally established as a launch facility for an ambitious low earth orbit satellite programme,...
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Format: | Others |
Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2012
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Online Access: | http://hdl.handle.net/10019.1/50297 |