A profile of the South African black consumer market

A profile of the South African black consumer market

Thesis (MBA)--Stellenbosch University, 2006. === ENGLISH ABSTRACT: This research report aims to create a profile of the South African Black Consumer Market through an analysis of past and present social and political factors which have contributed to its evolution. The black African segment of th...

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Bibliographic Details
Main Author: Lyster, Michael Peter
Other Authors: Roux, A.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Black consumers > South Africa
Blacks > South Africa > Social conditions
Blacks > South Africa > Economic conditions
Dissertations > Business management
Theses > Business management
Graduate School of Business
Online Access:http://hdl.handle.net/10019.1/50574

Internet

http://hdl.handle.net/10019.1/50574

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