An ethno-consumeristic approach to household technologies in Swaziland

An ethno-consumeristic approach to household technologies in Swaziland

Assignment (MComm) -- University of Stellenbosch, 2001. === ENGLISH ABSTRACT: According to Costa and Basommy (1995) ethno-consumerism is the study of consumption from the point of view of a social or cultural group, which is the subject of the study. The purpose of the study was to document and c...

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Bibliographic Details
Main Author: Botha, Francis-Marie
Other Authors: Du Toit, J. B.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Consumer behavior > Social aspects > Swaziland
Consumers > Swaziland > Attitudes
Technology > Social aspects > Swaziland
Consumer goods > Swaziland > Public opinion
Dissertations > Industrial psychology
Online Access:http://hdl.handle.net/10019.1/52101

Internet

http://hdl.handle.net/10019.1/52101

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