Female apparel shopping behaviour within a multi-cultural consumer society : variables, market segments, profiles and implications

Female apparel shopping behaviour within a multi-cultural consumer society : variables, market segments, profiles and implications

Dissertation (PhD)--Stellenbosch University, 2001. === ENGLISH ABSTRACT: Female apparel shopping behaviour in a multi-cultural consumer society is a complex phenomenon. This study set out to identify the variables that influence female apparel shopping behaviour in a multi-cultural consumer societ...

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Bibliographic Details
Main Author: Du Preez, R. Ronel)
Other Authors: Visser, E. M.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Consumer behavior > South Africa > Cross-cultural studies
Clothing trade > South Africa > Cross-cultural studies
Women consumers > South Africa > Cross-cultural studies
Shopping > South Africa > Cross-cultural studies
Dissertations > Industrial psychology
Theses > Industrial psychology
Online Access:http://hdl.handle.net/10019.1/52271

Internet

http://hdl.handle.net/10019.1/52271

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