The application of new product development principles in the pharmaceutical industry : a comparative study of marketing practitioners' perceptions

The application of new product development principles in the pharmaceutical industry : a comparative study of marketing practitioners' perceptions

Thesis (MComm)--Stellenbosch University, 2001. === ENGLISH ABSTRACT: New products are indispensable to the growth of the modem business enterprise. Increased global and local competition, better informed consumers, rapidly changing technology and the short life span of products are typical of the...

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Bibliographic Details
Main Author: Venter, Gertruida Helena Christina
Other Authors: Terblanche, N. S.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Pharmaceutical industry
Pharmaceutical industry > South Africa
New products
Drug development
Drugs > Marketing
Dissertations > Business management
Theses > Business management
Online Access:http://hdl.handle.net/10019.1/52486

Internet

http://hdl.handle.net/10019.1/52486

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