A roadmap to a successful customer relationship transformation

A roadmap to a successful customer relationship transformation

Thesis (MBA)--Stellenbosch University, 2002. === ENGLISH ABSTRACT: The aim of this report was the evaluation of the current theoretical knowledge base and to use that to create and evaluate a technique or method to optimise the decision making processes at play in customer relationship management...

Full description

Bibliographic Details
Main Author: Roux, Anton Louis
Other Authors: Loubser, S.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Customer relations
Customer relations > Management
Consumer satisfaction
Dissertations > Business management
Theses > Business management
Online Access:http://hdl.handle.net/10019.1/52693

Internet

http://hdl.handle.net/10019.1/52693

Similar Items