Customer relationship management solutions in organisations

Thesis (MBA)--Stellenbosch University, 2002. === ENGLISH ABSTRACT: "Globally, businesses invested about $8 billion in hardware, software and external services in 1999 to design and implement eCRM solutions. And these investments will grow to over $38 billion by 2003. We also see that it is...

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Bibliographic Details
Main Author: Ligthelm, Verina
Other Authors: Nel, C.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Online Access:http://hdl.handle.net/10019.1/52753