Sport marketing in the Western Cape with specific reference to the implications for tourism

Sport marketing in the Western Cape with specific reference to the implications for tourism

Thesis (MComm)--Stellenbosch University, 1996. === ENGLISH ABSTRACT: Sport organisations in the Western Cape are finding it increasingly difficult to survive. The major problem seem to be a lack of financial resources, but the financial position of any sport organisation is the culmination of a...

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Bibliographic Details
Main Author: Van Der Heever, Ivan Charles
Other Authors: Leibold, M.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Sports > South Africa > Western Cape > Marketing
Tourism > South Africa > Western Cape
Sports and tourism > South Africa > Western Cape
Dissertations > Business economics
Theses > Business management
Online Access:http://hdl.handle.net/10019.1/55238

Internet

http://hdl.handle.net/10019.1/55238

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