Guidelines for the development and implementation of a customer satisfaction program

Guidelines for the development and implementation of a customer satisfaction program

Thesis (MBA)--Stellenbosch University, 2007. === ENGLISH ABSTRACT: Within the realm of business it is about the triple bottom line and being able to sustain the viability of the profits that accrue. Yet, business cannot exist without customers and therefore customer satisfaction is a key to long t...

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Bibliographic Details
Main Author: Relling, Manfred Theodor
Other Authors: Loubser, S.
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Customer satisfaction
Customer relations
Customer services > Evaluation
Dissertations > Business management
Theses > Business management
Online Access:http://hdl.handle.net/10019.1/70658

Internet

http://hdl.handle.net/10019.1/70658

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