Assessing the impact of customer relationship management on customers in ABSA's Western Cape corporate and business banking division
Thesis (MBA)--Stellenbosch University, 2008. === ENGLISH ABSTACT: Many organisations implement customer relationship management (CRM) systems and processes but very few are able to obtain noticeable successes or even measure the successes. The successful implementation of CRM can have a very positiv...
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Format: | Others |
Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2013
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Online Access: | http://hdl.handle.net/10019.1/80642 |