Assessing the impact of customer relationship management on customers in ABSA's Western Cape corporate and business banking division

Assessing the impact of customer relationship management on customers in ABSA's Western Cape corporate and business banking division

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Thesis (MBA)--Stellenbosch University, 2008. === ENGLISH ABSTACT: Many organisations implement customer relationship management (CRM) systems and processes but very few are able to obtain noticeable successes or even measure the successes. The successful implementation of CRM can have a very positiv...

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Bibliographic Details
Main Author: Botes, Antoon Abraham Adriaan
Other Authors: Herbst, F. J.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2013
Subjects:
Customer relations > Management
Banks and banking > Customer services
Bank management
Dissertations > Business management
Theses > Business management
Online Access:http://hdl.handle.net/10019.1/80642

Internet

http://hdl.handle.net/10019.1/80642

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