The importance of atmospherics in the fashion industry

The importance of atmospherics in the fashion industry

Thesis (MBA)--Stellenbosch University, 2011. === Customers expect from a store that displays expensive products to make an effort to decorate the store with atmospheric elements to create a prestige atmosphere. The four stores that the participants visited target upper-class customers and display ex...

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Bibliographic Details
Main Author: Morkel, Anel
Other Authors: Herbst, F. J.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2013
Subjects:
Atmospherics
Department stores > Interior design
Display of merchandise > Design
Store decoration
Dissertations > Business management
Theses > Business management
Online Access:http://hdl.handle.net/10019.1/85163

Internet

http://hdl.handle.net/10019.1/85163

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