Analysis of South African general trade book sales : exploring opportunites for SA publishers and authors
Thesis (MBA)--Stellenbosch University, 2006. === ENGLISH ABSTRACT: Mhlongo (2004) observes that the South African bestseller charts are dominated by imported titles and that it appears that the public prefer foreign titles above books published in South Africa (SA). By analysing data of South Africa...
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| Format: | Others |
| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2013
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| Online Access: | http://hdl.handle.net/10019.1/85172 |