Identifying the correlation between demographic variables and wine purchasing in the South African market

Identifying the correlation between demographic variables and wine purchasing in the South African market

Thesis (MBA)--University of Stellenbosch, 2011. === Wine is not the alcoholic beverage of choice for the average South African. South Africa‟s wine consumption per capita is much lower than in other wine producing countries. It would be hugely beneficial to the South African wine industry if our dom...

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Bibliographic Details
Main Author: Hugo, Pieter De Wet
Other Authors: Herbst, F. J.
Language:en_ZA
Published: Stellenbosch : University of Stellenbosch 2011
Subjects:
Wine and wine making > South Africa
Wine purchasing > South Africa
Wine consumption > South Africa
Wine marketing > South Africa
Dissertations > Business management
Theses > Business management
Online Access:http://hdl.handle.net/10019.1/8537

Internet

http://hdl.handle.net/10019.1/8537

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