Price versus brand : assessing the role of price and brand in low-income consumer decision-making
Thesis (MComm)--Stellenbosch University, 2014. === ENGLISH ABSTRACT: Growing competition, fuelled by globalisation, has increased the number of alternatives across almost all product categories, leaving consumers overloaded with information and overwhelmed for choice. Brand and price represent two c...
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Format: | Others |
Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2014
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Online Access: | http://hdl.handle.net/10019.1/86272 |