The relevance of wine awards as a marketing tool : a study of South African consumer attitudes

The relevance of wine awards as a marketing tool : a study of South African consumer attitudes

Thesis (MBA (Business Management))--Stellenbosch University, 2008. === ENGLISH ABSTRACT: Successes at local and international wine competitions are frequently used to achieve differentiation in the market place. Acting like third party credentials, award medals are meant to support a producer’s clai...

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Bibliographic Details
Main Author: Von Arnim, Christiane
Other Authors: Herbst, F. J.
Language:en
Published: Stellenbosch : Stellenbosch University 2010
Subjects:
Theses > Business management
Wine awards
International wine competitions
Consumer behavior > South Africa
Wine > South Africa > Marketing
Dissertations > Business management
Online Access:http://hdl.handle.net/10019.1/950

Internet

http://hdl.handle.net/10019.1/950

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