How to incorporate the use of big data in a marketing strategy within South Africa to gain competitive advantage

How to incorporate the use of big data in a marketing strategy within South Africa to gain competitive advantage

Thesis (MBA)--Stellenbosch University, 2013. === The research study aims to show how South African companies within the retail, financial services and cellular industries can incorporate Big Data into their marketing strategies to gain a competitive advantage. The literature review sets out to expl...

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Bibliographic Details
Main Author: Bezuidenhout, Werner
Other Authors: De Villiers, J. C.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2014
Subjects:
Data mining
Marketing > Management
Dissertations > Business management
Theses > Business management
UCTD
Online Access:http://hdl.handle.net/10019.1/95635

Internet

http://hdl.handle.net/10019.1/95635

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