The motivations behind brand choice in the older segment in the Western Cape, South Africa

The motivations behind brand choice in the older segment in the Western Cape, South Africa

Thesis (MBA)--Stellenbosch University, 2014. === ENGLISH ABSTRACT: The mature market is increasing, and has been identified as the fastest growing demographic segment globally. Throughout the world, and even more so in the developing countries, the decline in fertility rates and in the increasing li...

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Bibliographic Details
Main Author: Laubser, Leonore
Other Authors: Terblanche‒Smit, M.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2015
Subjects:
Brand name products > South Africa > Western Cape
Older consumers > South Africa > Western Cape
Dissertations > Business management
Theses > Business management
UCTD
Online Access:http://hdl.handle.net/10019.1/96194

Internet

http://hdl.handle.net/10019.1/96194

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