Business model innovation in emerging markets : identifying common principles

Thesis (MBA)--Stellenbosch University, 2014. === ENGLISH ABSTRACT: With developed economies experiencing slow growth, multinational corporations (MNCs) in various industries are looking to tap into the enormous potential of emerging economies. By identifying emerging markets as future markets, MNC...

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Bibliographic Details
Main Author: Mehler, Anja
Other Authors: Burger, Johan
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2015
Subjects:
Online Access:http://hdl.handle.net/10019.1/96220