A qualitative exploration and cognitive mapping of retail consumers sensitivity regarding the use of personal and behavioural information in relationship marketing tactics

A qualitative exploration and cognitive mapping of retail consumers sensitivity regarding the use of personal and behavioural information in relationship marketing tactics

Thesis (MBA)--Stellenbosch University, 2015. === ENGLISH ABSTRACT: In a global era of growing consumer economies, retailers rely extensively on the exploitation of consumers’ personal and behavioural information, in order to successfully execute and sustain their business models and strategic obje...

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Bibliographic Details
Main Author: Koorts, Christie
Other Authors: Le Roux, L.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2015
Subjects:
Cognitive mapping
Consumer behavior
Relationship marketing
Consumers > Research
UCTD
Online Access:http://hdl.handle.net/10019.1/97340

Internet

http://hdl.handle.net/10019.1/97340

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