Consumer decision-making styles for Zambian generation X urban females

Consumer decision-making styles for Zambian generation X urban females

Thesis (MBA)--Stellenbosch University, 2015. === ENGLISH ABSTRACT: The purpose of the research was to investigate the decision-making styles of urban Zambian Generation X females shopping for apparel products. The research made use of a Consumer Styles Inventory (CSI) scale developed by Sproles and...

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Bibliographic Details
Main Author: Molise, Puseletso Bridget
Other Authors: De Villiers, J. C.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2015
Subjects:
Consumer behavior > Zambia
Generation X
Consumers preferences > Zambia
Women consumers > Zambia
UCTD
Online Access:http://hdl.handle.net/10019.1/97348

Internet

http://hdl.handle.net/10019.1/97348

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