An exploratory analysis of the global brand perceptions of SABMiller's global beer brands in Africa
Thesis (MBA)--Stellenbosch University, 2015. === ENGLISH ABSTRACT: David Ogilvy stated that ‘I have seen one advertisement actually sell not twice as much, not three times as much, but 19 ½ times as much as another. Both advertisements occupied the same space. Both were run in the same publication....
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_ZA |
| Published: |
Stellenbosch : Stellenbosch University
2015
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10019.1/97353 |