Alignment between brand and company culture within Hollard Namibia
Thesis (MBA)--Stellenbosch University, 2014. === ENGLISH ABSTRACT: Within the service industry, the brand is portrayed directly through the people within the organisation. Employees operating by the company’s central value system will live the values of the brand in their daily activities. A company...
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| Format: | Others |
| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2015
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| Online Access: | http://hdl.handle.net/10019.1/97613 |