Word-of-mouth marketing to emerging black middle class women in South Africa

Word-of-mouth marketing to emerging black middle class women in South Africa

Thesis (MBA (Business Management))--University of Stellenbosch, 2009. === ENGLISH ABSTRACT: Word-of-mouth is fluid and happening everywhere. Networks are invisible and sensitive to organisational behaviour. The post-modern consumer is sceptical of advertising messages. Friends' advice is truste...

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Bibliographic Details
Main Author: Van Loggerenberg, Marthinus
Other Authors: Herbst, F. J.
Format: Others
Language:en
Published: Stellenbosch : University of Stellenbosch 2010
Subjects:
Dissertations > Business management
Word-of-mouth marketing
Theses > Business management
Word-of-mouth advertising
Online Access:http://hdl.handle.net/10019.1/982

Internet

http://hdl.handle.net/10019.1/982

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