Word-of-mouth marketing to emerging black middle class women in South Africa
Thesis (MBA (Business Management))--University of Stellenbosch, 2009. === ENGLISH ABSTRACT: Word-of-mouth is fluid and happening everywhere. Networks are invisible and sensitive to organisational behaviour. The post-modern consumer is sceptical of advertising messages. Friends' advice is truste...
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Format: | Others |
Language: | en |
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Stellenbosch : University of Stellenbosch
2010
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Online Access: | http://hdl.handle.net/10019.1/982 |