Internal marketing strategy: focusing on staff orientation in health care in South Africa
Low job satisfaction is a major cause of high turnover among health care providers (Krueger, Brazil,Lohfeld, Edward, Lewis & Tjam, 2002; Costello, 2001 and Nobile & McCormick, 2008). Job satisfaction that affects the quality of service and organisational commitment may be a contributing fact...
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| Format: | Others |
| Language: | en |
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Acta Commercii
2008
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| Online Access: | http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1000401 |