Internal marketing strategy: focusing on staff orientation in health care in South Africa
Low job satisfaction is a major cause of high turnover among health care providers (Krueger, Brazil,Lohfeld, Edward, Lewis & Tjam, 2002; Costello, 2001 and Nobile & McCormick, 2008). Job satisfaction that affects the quality of service and organisational commitment may be a contributing fact...
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Acta Commercii
2008
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| Online Access: | http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1000401 |
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ndltd-netd.ac.za-oai-union.ndltd.org-tut-oai-encore.tut.ac.za-d10004012015-11-27T03:53:06Z Internal marketing strategy: focusing on staff orientation in health care in South Africa De Jager,J W Service quality Internal marketing Low job satisfaction is a major cause of high turnover among health care providers (Krueger, Brazil,Lohfeld, Edward, Lewis & Tjam, 2002; Costello, 2001 and Nobile & McCormick, 2008). Job satisfaction that affects the quality of service and organisational commitment may be a contributing factor in the shortage of health care providers. These observations led to an increased interest in assessing job satisfaction levels among health care providers. Acta Commercii 2008-11-03 Text PDF en Acta Commercii Acta Commercii http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1000401 |
| collection |
NDLTD |
| language |
en |
| format |
Others
|
| sources |
NDLTD |
| topic |
Service quality Internal marketing |
| spellingShingle |
Service quality Internal marketing De Jager,J W Internal marketing strategy: focusing on staff orientation in health care in South Africa |
| description |
Low job satisfaction is a major cause of high turnover among health care providers (Krueger, Brazil,Lohfeld, Edward, Lewis & Tjam, 2002; Costello, 2001 and Nobile & McCormick, 2008). Job satisfaction that affects the quality of service and organisational commitment may be a contributing factor in the
shortage of health care providers. These observations led to an increased interest in assessing job satisfaction levels among health care providers. |
| author |
De Jager,J W |
| author_facet |
De Jager,J W |
| author_sort |
De Jager,J W |
| title |
Internal marketing strategy: focusing on staff orientation in health care in South
Africa
|
| title_short |
Internal marketing strategy: focusing on staff orientation in health care in South
Africa
|
| title_full |
Internal marketing strategy: focusing on staff orientation in health care in South
Africa
|
| title_fullStr |
Internal marketing strategy: focusing on staff orientation in health care in South
Africa
|
| title_full_unstemmed |
Internal marketing strategy: focusing on staff orientation in health care in South
Africa
|
| title_sort |
internal marketing strategy: focusing on staff orientation in health care in south
africa |
| publisher |
Acta Commercii |
| publishDate |
2008 |
| url |
http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1000401 |
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AT dejagerjw internalmarketingstrategyfocusingonstafforientationinhealthcareinsouthafrica |
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1718137052111831040 |