The impact of branding and brand equity on the Tshwane University of Technology.
Thesis (MTech. degree in Marketing)--Tshwane University of Technology, 2007. === The research problem centers on the fact that universities have to implement strategies of branding to maintain and enhance their competitiveness. Furthermore, universities need to develop a competitive advantage based...
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| Format: | Others |
| Language: | en |
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2007
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| Online Access: | http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1000429 |