A study of evoked sets on big brand colognes.
M.Tech. Business Administration. Business School. === Evoked sets can be defined as the group of products or companies that come to mind when considering a purchase. An evoked set is a set of products of which a consumer is aware and which are considered for purchase. The proliferation of brands occ...
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| Format: | Others |
| Language: | en |
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2012
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| Online Access: | http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1000625 |