Public relations via Twitter : an analysis of South African commercial organisations
Background: As more people are using mobile phones to receive and read news, Twitter has become a popular communication tool, particularly for commercial brands in South Africa. This thesis investigates twelve South African organisations’ use of Twitter. It portrays Twitter as an informational netwo...
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| Format: | Dissertation |
| Language: | English |
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University of Cape Town
2015
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| Online Access: | http://hdl.handle.net/11427/13768 |