Television advertising and television audiences in contemporary South Africa

Bibliography: pages 116-117. === The three television channels provided by the South African Broadcasting Corporation target different demographic sectors of the South African population. A survey was conducted quantifying advertisements shown on SABC 1, which caters for a mainly black audience, and...

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Bibliographic Details
Main Author: Field, Martin Stanley
Other Authors: Bertelsen, Eve
Format: Dissertation
Language:English
Published: University of Cape Town 2016
Subjects:
Online Access:http://hdl.handle.net/11427/21144