The use of social media by organisations when engaging with their online community: the collective storytelling phenomenon
The pervasive nature and use of social media has transformed society and this transformation has attracted significant attention from both industry and academia. The organisational implementation and use of social media are plagued with many challenges, leaving managers frustrated at not achieving t...
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| Format: | Doctoral Thesis |
| Language: | English |
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University of Cape Town
2018
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| Online Access: | http://hdl.handle.net/11427/27297 |