Selecting the best model for predicting a term deposit product take-up in banking
In this study, we use data mining techniques to build predictive models on data collected by a Portuguese bank through a term savings product campaign conducted between May 2008 and November 2010. This data is imbalanced, given an observed take-up rate of 11.27%. Ling et al. (1998) indicated that...
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| Format: | Dissertation |
| Language: | English |
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University of Cape Town
2019
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| Online Access: | http://hdl.handle.net/11427/29789 |