The applicability of discriminant analysis techniques on the multivariate normal and non-normal data types in marketing research.

Includes bibliography. === The purpose of the procedures described is to assign “objects” or "observations" in some optimum fashion to one of two or more populations. In routine banking a bank manager may wish to classify clients who wish to make loans as low or high credit risks on the ba...

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Bibliographic Details
Main Author: Van Deventer, Petrus Jacobus Uys
Other Authors: Troskie, Casper G
Format: Dissertation
Language:English
Published: University of Cape Town 2014
Subjects:
Online Access:http://hdl.handle.net/11427/4941