Engaging customers and the public profile via social networking and micro-blogging websites
Includes abstract. === Includes bibliographical references. === Online social networks and micro-blogs are becoming increasingly important to organisationswithin the marketing process enabling business to conduct marketing research, marketingcommunications and customer service. There remains paucity...
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| Format: | Dissertation |
| Language: | English |
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University of Cape Town
2014
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| Online Access: | http://hdl.handle.net/11427/5645 |