Market orientation of frontline employees and its impact on service quality and productivity within the South African contact centre industry
Includes bibliographical references. === The study of market orientation has received considerable attention in the marketing literature, and remains well debated. Despite numerous conceptualisations and approaches to understand the relationship between market orientation, service quality and produc...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Dissertation |
| Language: | English |
| Published: |
University of Cape Town
2014
|
| Online Access: | http://hdl.handle.net/11427/8542 |