THE LESOTHO NATIONAL MANPOWER DEVELOPMENT SECRETARIAT IN THE STAKEHOLDER CENTURY: AN INTEGRATED MARKETING COMMUNICATION APPROACH
Stakeholders are not passive, but have a huge impact on the functioning of organisations. The fierce competition amongst companies to win stakeholdersâ interest and loyalty poses a challenge to organisations to seek the means of strengthening long-term relationships with their stakeholders. The Leso...
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| Format: | Others |
| Language: | en-uk |
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University of the Free State
2010
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| Online Access: | http://etd.uovs.ac.za//theses/available/etd-12152010-113901/restricted/ |