A study of success and failure in product innovation with specific reference to the South African electronics industry
M.Com. (Business Management) === The innovation and marketing of new products has become increasingly important for the profitability of companies. Developing new products is a risky endeavour. Research shows that new product development often fails. As such, it is very important that product develo...
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2014
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| Online Access: | http://hdl.handle.net/10210/10124 |