Choice factors for parents selecting independent primary schools in Gauteng
Ph.D. (Marketing Management) === The ability of independent schools to survive and grow would be enhanced by knowledge of what motivates parents when selecting independent schools in order to assist these schools in better targeting their marketing efforts (McGovern, 2011:16). The primary objective...
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2015
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| Online Access: | http://hdl.handle.net/10210/13318 |