Die rol van verbruikersoriëntasie in die gekommunikeerde effekte van advertensies
D.Phil. === The purpose of this study was to investigate the role of the cognitive orientation in consumer behaviour, and thereby move towards a consumer-oriented context for the analysis of the communicated effects of advertisements. Advertising theory and research were reviewed, and the conclusion...
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2015
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| Online Access: | http://hdl.handle.net/10210/13381 |