The relationship between perceived value and consumers’ purchase intentions of private label wine brands
M.A. (Tourism and Hospitality Management) === The primary objective of this study was to determine the relationship between perceived value and the purchase intentions of consumers relating to Private Label Brands (PLBs) of wine within the retail sector in South Africa. Private Label Brands (PLBs),...
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2015
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| Online Access: | http://hdl.handle.net/10210/13960 |