The importance of communication in the management of organisational globalisation: an explorative study.

The research component of the study was undertaken in two global industries locally. The pilot study was conducted in the airline industry. Due to the very nature of an Airline as a global operator in the service industry, the choice of the Airline Industry as research domain was logical. There exis...

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Bibliographic Details
Main Author: Kern, Salome
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10210/475