Vocationally-oriented public relations education in globalised contexts : an analysis of South African technikon-level public relations education.

This study is based on the assumption that globalisation is an inevitable phenomenon, affecting all spheres of society, including public relations and higher education. The study identifies both integrating and disintegrating forces of globalisation, and argues that these forces imply different futu...

Full description

Bibliographic Details
Main Author: Ferreira, Elizabeth M.
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10210/479