The significance of ABSA's Group chief executive's internal corporate communication programme for the commitment levels of selected Absa employees.

Grunig (1992:114) states that internal communication is so entwined with the process of organising and with organisational structure, environment, power and culture that many theorists of organisational communication argue that organisations would not exist without communication. Grunig (1992) goes...

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Bibliographic Details
Main Author: Meyer, Irma
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10210/480