The role of strategic management in the success of local community newspapers
M.B.A. === Newspapers traditionally have had little trouble in producing profits. This is no longer the case and aspects such as the number of newspapers competing with each other for marketplace, have definitely brought in a sense of business to the world of communication. Coupled with ever increas...
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2012
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| Online Access: | http://hdl.handle.net/10210/6334 |