Die klemverskuiwing van mode-bemarking vanaf bemarkerpersepsie na verbruikersbehoefte
M.Com. (Marketing Mangement) === The fashion industry consists of two components: creating and developing a new product, and marketing the product. This process is repeated on four levels: raw materials, manufacturing, retailing, and marketing. It is important for the people in the fashion industry...
Main Author: | |
---|---|
Published: |
2014
|
Subjects: | |
Online Access: | http://hdl.handle.net/10210/9679 |