Die klemverskuiwing van mode-bemarking vanaf bemarkerpersepsie na verbruikersbehoefte

M.Com. (Marketing Mangement) === The fashion industry consists of two components: creating and developing a new product, and marketing the product. This process is repeated on four levels: raw materials, manufacturing, retailing, and marketing. It is important for the people in the fashion industry...

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Bibliographic Details
Main Author: Verster, Catharina Maria (Tina)
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10210/9679