The process of cause related marketing : a case study of Nedbank's Green Affinity Programme
M.A. === The shift from the Old to the New Economy has developed due to four key trends, namely globalisation, consumerism, environmentalism and corporate governance. Globalisation and the Internet has resulted in consumers being able to track the behaviour of corporations (Vise, 2006:119) and conse...
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2011
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| Online Access: | http://hdl.handle.net/10210/3782 |