Role perceptions of mutually dependent salespeople in the supply chain of a fast-moving consumer goods organisation
M.Comm. === A review of literature reveals that salespeople may have misperceptions of their own role and these misperceptions may influence their performance. Selling has also become more complex and scientific in these tough economic times, and more salespeople are involved in selling teams that p...
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2012
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| Online Access: | http://hdl.handle.net/10210/8028 |