Cause related marketing, and its relationship to cause "fit", within the South African fast moving consumable goods industry
Mr. H.B. Klopper
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Published: |
2008
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Online Access: | http://hdl.handle.net/10210/522 |
Mr. H.B. Klopper
Main Author: | |
---|---|
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10210/522 |