The use of a customer satisfaction index (CSI) to improve customer service in a financial services environment.
M.Comm. === The aim of this study was to prove the effectiveness of a Customer Service Index in improving customer service in a financial services environment. For this purpose, the implementation of a CSI in WesBank Corporate Finance was used as a case study. The success of this service strategy wa...
| Main Author: | |
|---|---|
| Published: |
2012
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10210/5427 |