The proposed short term marketing strategy for Audi South Africa focusing on distribution and after sales
M.B.A. === The motor industry in South Africa, (SA), is experiencing a period of turmoil that will result in its complete restructure. The globalisation of the industry and the involvement of government with the Motor Industry Development Programme, (MIDP), is forcing the development of strategies t...
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2012
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| Online Access: | http://hdl.handle.net/10210/5590 |